Working with MusicQubed, we helped shape a strategy to deliver MTV Trax, a music app aimed at reaching the ‘forgotten fan’ who was priced out of popular music subscription services. The app was designed for late-teens and early-twenty-somethings, with an emphasis on its ease of use. Working against a tight deadline, our copy covered everything from the naming of the app, right down to the terms and conditions. A project we remain very proud of.